Following on from my previous post I would like to talk about what I call organic advertising. The previous blog talked about the importance of conversations in marketing. Facebook have taken this online with their “Promote It” button which is situated under every post on Facebook Pages (not profiles) along with “Like” and “Comment”. To the uninitiated this takes any status update and uses it as copy for an advert. Users can keep it as is or edit the content and reach.
This is organic advertising, where someone naturally has some news or something to say and can now reach more people with their message. Firstly in attracting people to advertise and secondly in producing better, more natural copy for adverts. It works because the message is less contrived and more conversational.